TOP FITNESS MARKETING STATISTICS 2025

The US fitness industry is valued at over $30 billion, making it one of the largest fitness markets worldwide. Gen X and Baby Boomers regularly visit fitness and health clubs, with 22% and 21% attendance rates, respectively. They follow younger generations in gym participation, showing a strong commitment to staying active. Millennials make up about 33% of health club members, making them a key target for gym owners. Their strong presence highlights a lucrative market segment for fitness businesses.

Who uses fitness apps the most?

The presence of a high population in Asian countries, including India and China, has resulted in a significant increase in wakeuptaylor.boardhost.com smartphone penetration. Gymverse also offers really great wearable connectivity; when I tested it with my Apple Watch, I could start, track, and end workouts on my watch rather than needing to open the app on my phone. And if that’s not enough, Gymverse offers calorie tracking when paired with a wearable, which is a nice addition and helps you get a better view of your overall fitness. It walks you through a series of questions about your strength training experience, which muscle groups you’d like to focus on, and more.

People increasingly turned to live-streaming fitness videos from 2020 to 2022, leading to a massive 971% growth in usage. Fitness apps are expanding their market presence, increasing from a 3% share in 2021, valued at $4.7 billion, to an expected 5% share in 2028, reaching $20.8 billion. Workout and weight-loss apps dominate the health and fitness category, making up 73 percent of all sessions. The fitness tracker market will grow significantly and exceed $187.2 billion by 2032. The industry is also shifting toward overall wellness, including mental health, recovery, and stress management. Fitness is no longer just about exercise—it’s about feeling good inside and out.

Gym memberships drive billions in revenue (Source)

With a massive 15% incline and a 5% decline, this treadmill mimics the real-world ups and downs of outdoor runs. It’s a hefty machine at 323 pounds, but it folds upright for easy storage, so it won’t take up space when you’re not pushing yourself to the limit. The app includes over 5,000 on-demand classes as well as daily live classes when your schedule allows. A community created for women by women, Bodylura (formerly Fit Body) features 12 programs led by four expert trainers to help you reach your fitness goals. Healthline tester Melissa Lee used the app as a tool to learn different types of exercises while gyms were closed during the height of the COVID-19 pandemic. She said this is a useful app for beginners or those trying something new who might want some guidance without paying for a personal trainer.

Most consumers choose online workouts over gym memberships (Source)

Build on Exercise.com’s custom-branded stack so your “fitness app statistics” turn into a growth loop you can actually control. Searches for ai fitness app and best AI workout app are exploding, but AI only retains if it reduces friction (automatic plan adjustments, instant form feedback, smart reschedules). Instrument whether AI features lift health and fitness app retention rate beyond novelty. Build AI into existing habits (booking, logging, messaging) rather than creating orphaned tools.

How is Growth in the Midwest Being Supported for Fitness Apps?

With more consumers interested in tracking their fitness journeys and accessing personalized training plans, fitness apps are becoming more popular. The region’s expanding network of gyms, wellness centers, and e-commerce platforms offering fitness solutions is further driving this growth. As the focus on health continues to increase, the Midwest will likely see steady growth in fitness app demand over the coming years. The demand for fitness apps in the USA is growing across all regions, with the West leading at a 13.7% CAGR.

The global fitness industry is on track for steady growth (Source)

Moreover, the high adoption of information technology in North America such https://gymdesk.com/blog/top-ten-fitness-components/ as generative AI in fitness apps is further increasing the demand for fitness apps in the country. The algorithms of generative AI systems provide fitness app users with personalized recommendations and real-time feedback which enables individuals to meet their personal needs. These features enhance the user experience by allowing easy synchronization of fitness data across devices. As health tracking and fitness monitoring become more integrated into everyday life, iOS remains the dominant platform for fitness apps, further driving demand.

• It provides benchmarking data on the most downloaded and the highest-grossing apps covering fitness, sport tracking, female health, as well as meditation and mental wellness.
• AI in fitness technology is reshaping the industry by driving innovation in wearables, personalized plans, virtual training, and health monitoring.
• The pandemic triggered the large-scale usage of fitness apps, and usage continues to grow.
• Apple Fitness sets the same daily goal for you, regardless of how well you slept or how hard you worked out the day before.
• The combination of convenience, real-time data, and improved health tracking has made wearable devices an essential tool for fitness enthusiasts, driving their dominance in the fitness app industry.
• In addition to activity tracking, the app offers sleep, food, water, menstrual cycle, glucose, and weight tracking—which are great features if you’re trying to be healthier overall.

AppLovin reports strong Q3 results while regulatory scrutiny continues

There are apps out there for all kinds of different people, so take some time to find the right one for you. With a little bit of research, you should be able to find an app that will help you get in shape and reach your fitness goals. There has been a significant increase in the use of fitness apps since the outbreak of the pandemic. According to a recent study, the number of people using fitness apps has increased by nearly 50% since the start of the pandemic.

Cardio vs Strength Training Statistics

To achieve your health goals and just show you how health apps change your fitness journey we have made some trending stats for you. At Market.us Scoop, we strive to bring you the most accurate and up-to-date information by utilizing a variety of resources, including paid and free sources, primary research, and phone interviews. Our data is available to the public free of charge, and we encourage you to use it to inform your personal or business decisions. If you choose to republish our data on your own website, we simply ask that you provide a proper citation or link back to the respective page on Market.us Scoop. We appreciate your support and look forward to continuing to provide valuable insights for our audience. Have you ever thought why eCommerce statistics are more important than ever?

The fitness equipment industry is set to grow steadily through 2029 (Source)

This is driven by the region’s health-conscious culture, high smartphone penetration, and the growing popularity of virtual fitness solutions. The South follows with a 12.2% CAGR, supported by the increasing number of fitness enthusiasts and rising https://wakeuptaylor.boardhost.com/viewtopic.php?id=3451 health awareness. The Northeast shows a 10.9% CAGR, influenced by urban living and access to a wide range of fitness services.

For this list, I evaluated over 25 different fitness apps, from running apps to weightlifting logbooks to all-around activity trackers. As a result, fitness apps like Peloton, Nike Training Club, & Strava, etc., which have something different to offer, are growing tremendously. The digital nature of fitness apps mean they can evolve and transform rapidly.

Plus, the automatic incline adjustments keep things spicy—just don’t forget, you’ll need a Peloton membership to unlock all its premium features. This compact massage ball is designed to target tight spots with precise pressure, making it ideal for areas like your hands and feet. Its raised tips enhance mobility and reduce soreness, while its durable, hygienic solid construction ensures easy maintenance.

The COVID-19 pandemic has surged the adoption of mHealth apps, creating new market opportunities for developers and investors in this field. The COVID-19 pandemic has had a significant impact on the use and development of mHealth apps. Due to the increased spreading of coronavirus, people have become health conscious and looking for a way to monitor and manage their health remotely.

For app developers, this means a heightened focus on seamless integration, improved user interfaces, and AI-driven features that adapt to individual needs. Globally, penetration reaches 15% of smartphone users, as per Statista, with North America holding 35% market share (as per Business of Apps), Europe at 25%, and Asia-Pacific at 20%. Emerging markets show rapid growth due to affordable data and localized content. Adoption barriers include digital literacy and cost, but initiatives like subsidized apps are bridging these gaps. Millennials and Gen Z lead at 60% of users, drawn to gamified experiences and social sharing.

MyFitnessPal annual users 2015 to 2021 (mm)

These health and fitness apps statistics showcase a positive outlook for the industry. More people prefer on-demand workouts, AI-powered coaching, and fitness apps that fit into their busy lives. 59% of smartphone users have at least one fitness app, and the online fitness market is growing at 33.1% annually. Middle-aged individuals (40-59 years) and seniors (60+ years) are increasingly turning to fitness apps to maintain health and manage chronic conditions. For middle-aged users, apps that offer joint-friendly exercises, heart rate tracking, and personalized workout routines are essential. The global online fitness market is projected to reach $106.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 26.7% from 2023 to 2030.